Jeana Crabb, the visionary behind Kefii Skincare, was born and raised in South Africa, a land rich with natural beauty and botanical treasures. Her upbringing in this vibrant and diverse country sparked a lifelong passion for beauty, health, and wellness.
With a career that commenced in beauty and massage therapy, Jeana refined her skills at some of the world’s premier spas, immersing herself in the art of relaxation and rejuvenation. Driven by a passion for merging her expertise with a commitment to natural, eco-friendly beauty, she pursued studies in cosmetic formulation at one of the leading institutions globally. This journey ultimately culminated in the creation of Kefii Skincare.
Deeply inspired by the botanical richness of her South African heritage, Jeana’s formulations blend the best of science and nature. Each product is a reflection of her dedication to sustainability, ethical sourcing, and her commitment to protecting the planet, especially bees, which are vital to the ecosystem.
Through Kefii Skincare, Jeana invites you to embark on a luxurious, joy-filled journey where beauty meets sustainability, and self-care becomes a cherished ritual.
Meet the Founder
Hi! Im Jeana Crabb, the visionary founder of Kefii, a brand that embodies the spirit of joy through its radiant offerings. Jeana’s journey in the beauty industry started at the tender age of 16, driven by her passion for bringing tranquility, relaxation, and happiness into the lives of others. Her unwavering commitment to this mission has been the cornerstone of her career.
A Commitment to Ethical Beauty
Kefii stands as a testament to Jeana’s dedication to creating products that are not only effective but also ethically responsible. Each product is meticulously crafted with a commitment to cruelty-free, plant-based, and ethically sourced formulations. Jeana draws inspiration and ingredients from the botanical richness of Africa, ensuring that Kefii’s products benefit both the skin and the communities from which they originate.
The Genesis of Kefii
Jeana’s journey in the beauty industry began with formal training after high school, where she honed her skills and knowledge by enrolling in Beauty school. Two years later, she moved from South Africa to the United Kingdom, fully immersing herself in the industry. Her extensive experience with various skincare brands eventually led her to feel the need to create something distinctly her own.
Recognizing her deep appreciation for the natural world, Jeana embarked on a venture to develop a line of products that were as natural and plant-based as possible. Her commitment to excellence drove her to enroll in a product formulation school, dedicating two years to rigorous research and development before unveiling her brand to the world.
An Experience of Joy and Comfort
The essence of Kefii extends beyond mere skincare products; it is an experience designed to bring lasting joy and comfort. By harnessing the therapeutic power of essential oils, Jeana has meticulously crafted blends that have a profound positive impact on well-being. Her vision was to create a skincare routine that individuals would look forward to incorporating into their daily lives, transforming it into a cherished ritual.
In conclusion, Kefii is not just a brand but a celebration of joy, ethical beauty, and a commitment to nurturing both the skin and the soul. Jeana Crabb’s unwavering dedication to these principles has defined Kefii as a beacon of positivity in the beauty industry.